Chinese restaurants as a whole tend to have bold, bright, and colorful imagery in their establishment. Many Chinese restaurants have walls lined with elaborate golden dragons, lucky knots, and other Chinese imagery. Your menu shouldn't be any different - it should stay focused and true to your restaurant interior. You will find your menu flyers produce a much better response if the menu design shows the customer that you are an authentic Chinese restaurant before the customer even reads your menu. This also helps you in a multitude of other ways including branding, consistency, and the ability to stand out amongst other popular take out restaurants. With full color menus in your Chinese restaurant, your business can stand out above the rest and catch the eye of potential customers.
Full color menus also provide sales increases to your business, no matter what your food specialty may be. In today's modern society, color advertising is very much in demand and it is expected of professional businesses. That means printing in anything less than full color now looks unprofessional as well as unappetizing. A customer who looks at full color printing will see a professional, qualified, and trustworthy business. However, grayscale menu printing results in the customer viewing the business as unprofessional, "cheap", tacky and of a poor quality. First impressions are vital to your restaurant especially when you want people to choose your restaurant over competitors. If you are using photo imagery in your menu design which is an important element of restaurant menus, it is also a good idea to choose full color printing rather than black and white printing. This is because photos, particularly of food, do not look good in grayscale format. Photos in black and white will look dull, bland and in some cases it may be very hard to distinguish what the picture is actually of when you have never seen it before and don't know what it is meant to be. Customers will respond much more positively to a picture of food in full color than to one in black and white as full color imagery of food is much more tempting and clear. When the customer can see exactly what the food will look like, and how great it looks they are much more likely to order it from you. Lastly, full color printing not only generates more sales through increased customer response, but it also saves you money. This is because full color printing is no longer as expensive as it used to be especially with the right printing company handling your print job. Flyer printing is one of the cheapest forms of offline marketing used today and remains one of the most effective so you will definitely see your money returned with increased sales. Not only that, but because you choose full color printing for your Chinese menu printing job you will get even more customers responding to your flyer design and even more sales to cover the small increase in expense for choosing full color printing.
Chinese Cooking
Chinese Restaurant Menus - Why Full-Color Menus Are Important to Your Customers
Chris Barr is an experienced marketing professional and graduate of Christopher Newport University. His areas of expertise include SEO, Direct Mail, Ad Campaigns, Business Development, Copywriting, Product Management, New Vertical Identification, Lead/Pipeline Development, PPC (Google, Yahoo, MSN), Email Campaigns (HTML), Analytics, Technical Writing, PR (press releases, radio, media communications, Organic Search Optimization, Article Writing, Technical Writing, Video and Audio Production, Blogs/Web 2.0/Social Networking, Link Building, MS Windows XP/Vista/Office, ACT!. Chris currently serves as Marketing Director for Taradel.com and may be contacted directly regarding your print advertising needs.
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